One of the fundamental problems the western rationalist mind is that it finds it hard to think in non-linear terms. Our thought processes habitually follow the linear, “If I do this, then I will get this, and then I will achieve this” kind of mental narrative. We can find this works, but only in limited contexts.
In the world of engineering, marketing and projects, to name but three fields, we are learning to think more iteratively: to revisit and rework the results. This is more like thinking and moving in circles.
W.E. Deming, the American quality guru who was credited with revolutionising post-war Japanese manufacturing advocated his classic PDCA cycle:
Practising this led to continuous improvement. Manufacturing results improved because of attention to the feedback and improved as a result. In marketing, deliberate A/B testing yields similar results. In projects, we are learning to iterate, improve our estimates and customer satisfaction.
I remember a situation comedy on UK TV a few years ago called "Ever Decreasing Circles." It had a hapless hero who always found himself in a spiral of frustration.
Circular thinking has had a bad rap. I'd like to reframe circular thinking as "ever increasing circles." That is to say, that some circular workflows become more and more powerful.
Shall I go over that again?