The Relationship Bank Account in Action
One of my projects right now is helping the opening of a new local school for 5 to 11-year-olds. Since the government likes the idea, much of this will be publicly-funded, which means we need to evidence demand for the school by getting parents to sign up before it opens.
So, I was with another volunteer, who is also a friend of mine, visit a manager of a pre-school nursery recently. We left leaflets and asked this manager to make parents aware of this new school.
I found the manager to be a helpful, experienced woman, who was willing but overwhelmed by all the demands and constraints placed upon her. I began to see before me not so much merely a gatekeeper, or manager, or even merely a channel to market.
Rather, I saw something of the real person. This woman clearly had a great passion for her kids. It kept her going
Burdened by bureaucracy, imposed by this same government, she nevertheless was willing to extend us the courtesy of her precious time in the middle of the day.
I was impressed.
My friend and I began to empathise, asking how we might help her. My friend also began to ‘call out the gold’ in her; that is, telling this woman what she recognised in her that was good and worthy.
If we get the chance, my friend and I will help her as best we can. We will, where possible, deposit something into our relationship with her.
The relational bank account technique is a simple and powerful way of building relationships.
This is the relational bank account in action. It’s a simple concept: never make a withdrawal from a relationship without depositing something in first.
We could have just tried to make a withdrawal without depositing anything into her account. We could have asked her to hand out our leaflets to parents, and then gone away.
Instead, we came away committed to seeking ways to make that manager’s burden a little lighter, ways of helping her express her passion and vision for her children more possible. We did come away with a new friend and, I think, ally.
The relational bank account is a concept we explore more in EPE. You can download a paper about 10 ways of making such relational deposits here.:
It’s a simple and powerful.